Going Global: What It Takes
Abstract
This report examines the steps companies have used as part of their expansion into a global market in light of an ever growing global economy. Drivers in the globalizing process are: corporate management, national culture, international trade organizations, business model structure, and national workers. It is assumed that if your business is doing well in one nation it predictably will do well in another, the goal here is to represent examples of the outcome in this ideology as well as factors in the process. Amazon, the largest online book retailer, found the size of the book industry to be twice as large as that of the United States. When they launched their Japan operations, Amazon was puzzled why they were not demanding market share, it was because of a set of regulations that did not allow them to offer discount books. We address the concept that the decision to going global is much larger than that of identifying a potential market and putting a product on the shelf.
Understanding the ramifications a global economy can have on the potential a new entrant to a market has to disrupting financial stability is priceless. As we are able to identify who, what, and where of product growth and opportunity, companies will be better suited for taking their idea to new markets and experience the anticipated outcome from the venture.
Please follow the link to find the article. Going Global
This report examines the steps companies have used as part of their expansion into a global market in light of an ever growing global economy. Drivers in the globalizing process are: corporate management, national culture, international trade organizations, business model structure, and national workers. It is assumed that if your business is doing well in one nation it predictably will do well in another, the goal here is to represent examples of the outcome in this ideology as well as factors in the process. Amazon, the largest online book retailer, found the size of the book industry to be twice as large as that of the United States. When they launched their Japan operations, Amazon was puzzled why they were not demanding market share, it was because of a set of regulations that did not allow them to offer discount books. We address the concept that the decision to going global is much larger than that of identifying a potential market and putting a product on the shelf.
Understanding the ramifications a global economy can have on the potential a new entrant to a market has to disrupting financial stability is priceless. As we are able to identify who, what, and where of product growth and opportunity, companies will be better suited for taking their idea to new markets and experience the anticipated outcome from the venture.
Please follow the link to find the article. Going Global