Institution and Resource: A Look at Start-Ups and Big Business
Abstract
What is it that we do in global business? A relentless interest in what determines the success and failure of firms around the globe serves to focus the energy of where we are to look for answers. Global business is fundamentally about not limiting yourself to your home country but treating the entire global economy as your potential playground (or battlefield.) Some firms may be successful domestically but fail miserably when they venture abroad. Other firms successfully translate their strengths from their home market to other countries. If you were to lead your firm’s efforts to enter a particular foreign market, wouldn’t you want to find out what drives the success and failure of other firms in that market? What determines the success and failure of firms around the globe? We can answer these questions as we consider them from two different core perspectives: an institution-based view and a resource-based view. Only by concerning ourselves with these two perspectives can we develop good and lasting business around the world.
Please follow the link to find the article. Institution and Resource
What is it that we do in global business? A relentless interest in what determines the success and failure of firms around the globe serves to focus the energy of where we are to look for answers. Global business is fundamentally about not limiting yourself to your home country but treating the entire global economy as your potential playground (or battlefield.) Some firms may be successful domestically but fail miserably when they venture abroad. Other firms successfully translate their strengths from their home market to other countries. If you were to lead your firm’s efforts to enter a particular foreign market, wouldn’t you want to find out what drives the success and failure of other firms in that market? What determines the success and failure of firms around the globe? We can answer these questions as we consider them from two different core perspectives: an institution-based view and a resource-based view. Only by concerning ourselves with these two perspectives can we develop good and lasting business around the world.
Please follow the link to find the article. Institution and Resource